shortcode titre content link + bootstrap

// Add Shortcode
function Sponsoring() {

		<div class="row">
			<h2 class="text-center">Mécénat / Sponsoring</h2>
	            <div class="row">
	                <div class="col-md-12 text-center">
	                    <div class="box">
	                        <div class="box-content">
	                            <h1 class="tag-title"><?php the_title(); ?></h1>
	                            <hr />
	                            <p><?php the_content(); ?></p>
	                            <br />
	                            <a href="<?php the_permalink(); ?>" title="<?php the_title_attribute(); ?>">Plus d'info</a>
	                        </div>
	                    </div>
	                </div>

}
add_shortcode( 'Sponsoring', 'Sponsoring' );