cloudup_oembed_provider

// Register oEmbed providers
function cloudup_oembed_provider() {

	wp_oembed_add_provider( '#https?://(www.)?cloudup.com/.*#i', 'https://cloudup.com/oembed/', true );

}

// Hook into the 'init' action
add_action( 'init', 'cloudup_oembed_provider' );